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Industries

Websites for trades that make the phone ring

Roofers, plumbers, electricians, builders, landscapers and home improvement companies: when someone needs you, they want to see proof of your work and call you in seconds.

What your customers look for

Can you do the job?

One clear page per service (roof repairs, boiler installs, rewiring, extensions) so customers find exactly what they need.

Do you cover my area?

A clear list of towns and areas you cover, with a map, so nobody has to guess.

Is your work any good?

A gallery of real projects with short descriptions, plus before-and-after photos where you have them.

Can I reach you now?

Tap-to-call and WhatsApp buttons that stay visible, plus a simple quote request form.

Are you legitimate?

Licence or registration numbers, insurance and memberships, shown only when you actually hold them.

What do others say?

Genuine reviews linked to Google or other platforms, never invented.

Pages and features that matter most

  • Sticky tap-to-call and WhatsApp buttons on mobile
  • A page per main service, written in the words customers use
  • Service-area page or section listing the towns you cover
  • Project gallery with real photos (compressed so pages stay fast)
  • Simple quote request form with optional photo upload by email or WhatsApp
  • Licences, registrations, insurance and guarantees you genuinely hold
  • Structured data (e.g. RoofingContractor, Plumber, Electrician, HomeAndConstructionBusiness)
  • Fast mobile pages for customers on site or on the road

Compliance basics

Rules worth knowing by market

MarketWhat to check
United StatesMany states require contractors to show a licence number in advertising, including websites (California's CSLB is a well-known example). Check your state licensing board's rules before launch.
United KingdomOnly display Gas Safe, NICEIC, NAPIT, TrustMark or other scheme logos if you are currently registered, and show your registration number where the scheme requires it. Company websites must show the registered company name and number.
Germany, Austria & SwitzerlandYour Impressum usually needs your trade registration details (for example the Handwerkskammer entry for regulated crafts) and, where applicable, your professional title and the regulating chamber.
UAE & Saudi ArabiaShow your trade licence or commercial registration (CR) details where required, and make sure any claims about approvals or classifications are current.
EverywhereBe careful with photos: only show projects you actually completed, or clearly label stock imagery.

These notes are a starting point, not legal advice. Rules change and vary by state, emirate and country, so please confirm the details with your regulator or professional body. We'll build whatever your compliance requires.

A related concept design

These are concept homepages for fictional businesses, designed to demonstrate our approach. They are sample designs, not client projects. Business names, contact details and photos are illustrative.

Concept · roofing
Concept homepage design for a roofing company, with a dark photographic hero and services grid
Concept designRoofingUnited Kingdom

Roofing company concept

A traditional slating and tiling contractor. Photographic hero, services laid out the way homeowners and property managers search, and a project gallery that lets the work speak.

View the concept (opens in a new tab)
Concept · home improvement
Concept homepage design for a home improvement company, with a navy and yellow colour scheme
Concept designHome improvementUnited States

Home improvement concept

Roofing, siding and windows. Strong calls to call or request a quote, trust points up front, and a before-and-after section that sells the upgrade.

View the concept (opens in a new tab)

FAQ

Trades & contractors: common questions

How much does a website for a trade business cost?

$150 for the first page and $50 for each extra page. A one-page site ($150) can work well for a sole trader; a site with separate service pages is typically 4–6 pages ($300–$400). The homepage demo is free.

Can customers send photos of the job?

Yes. Many trades prefer WhatsApp for photos, so we make WhatsApp easy to reach. A form with file upload is also possible depending on your form provider.

Should I have a page for every town I cover?

Only if each page is genuinely useful. A strong service-area section usually works better than dozens of near-identical town pages, which search engines may treat as low quality.

Can you design for roofers, plumbers and electricians specifically?

Yes. The structure is similar, but the services, trust signals and calls to action are tailored to your trade.

Keep reading

See your new homepage before you pay anything.

Tell us about your business. We design a custom homepage demo for free, and you decide if you want to go ahead.